TECH SUPPLIER Apr 2020 - IDC Survey Spotlight - Doc # US46221418

COVID-19 Requires Medium-Sized Businesses Add Digital Marketing and Sales Capabilities as Competencies at Scale

By: Shawn FitzgeraldResearch Director, Digital Transformation Strategies

Abstract

According to IDC's Shawn Fitzgerald, Worldwide Digital Transformation Strategies, "Having ecommerce marketing and sales functionality is a must-have during the current pandemic to mitigate social distancing and policies adversely impacting traditional commerce channels. Our research clearly demonstrates those embracing technology will have a much easier time staying relevant while preserving their customers and businesses in the current climate." Today, only 75% of medium-sized businesses have ecommerce sales capabilities with another 12% planning to add them in the future. All medium-sized businesses need to increase their digital commerce functionality if they want to survive the pandemic and thrive in the new normal economy.

  • Digitally determined = 81.2%
  • Digitally distraught = 70.7%
  • Not thinking about digital transformation (DX) = 65.4%

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