TECH SUPPLIER Apr 2020 - IDC Survey Spotlight - Doc # US46221418

COVID-19 Requires Medium-Sized Businesses Add Digital Marketing and Sales Capabilities as Competencies at Scale

By: Shawn FitzgeraldResearch Director, Digital Transformation Strategies


According to IDC's Shawn Fitzgerald, Worldwide Digital Transformation Strategies, "Having ecommerce marketing and sales functionality is a must-have during the current pandemic to mitigate social distancing and policies adversely impacting traditional commerce channels. Our research clearly demonstrates those embracing technology will have a much easier time staying relevant while preserving their customers and businesses in the current climate." Today, only 75% of medium-sized businesses have ecommerce sales capabilities with another 12% planning to add them in the future. All medium-sized businesses need to increase their digital commerce functionality if they want to survive the pandemic and thrive in the new normal economy.

  • Digitally determined = 81.2%
  • Digitally distraught = 70.7%
  • Not thinking about digital transformation (DX) = 65.4%


  • 2 slides

Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

Do you have questions about this document
or available subscriptions?

Contact Us