TECH SUPPLIER Apr 2020 - IDC Survey Spotlight - Doc # US46221619

Small Businesses Must Add Essential Digital Marketing and Sales Capabilities to Mitigate Impacts of COVID-19

By: Shari LavaResearch Director, SMB

Abstract

This IDC Survey Spotlight discusses the need for digital marketing and sales capabilities in small businesses to mitigate the impacts of COVID-19. Only 43.4% of small businesses have ecommerce capabilities, and only 24.1% were planning to increase them before COVID-19 became a pandemic. Small businesses need to increase their digital commerce capabilities quickly in order to survive now and succeed in the future as the economy recovers.

According to IDC's Shari Lava, research director, Small and Medium Business, "Small businesses are under intense financial pressure. Many had under-invested in the ecommerce capabilities necessary to transact digitally with customers at scale. Our research clearly demonstrates those embracing technology will have a much easier time staying relevant while preserving their customers and businesses in the current climate."


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