TECH SUPPLIER May 2020 - Market Perspective - Doc # US46237119

COVID-19 Means Small and Medium-Sized Businesses Are Focused on the Digital Brass Tacks of the Customer Journey

By: Shari LavaResearch Director, SMB, Juliana BeauvaisResearch Manager, Enterprise Applications, Mickey North RizzaProgram Vice President, Enterprise Applications and Digital Commerce

Abstract

This IDC Market Perspective discusses the impact of COVID-19 on the SMB and the imperative to focus on the essentials of the customer journey during challenging times. While many SMBs are facing challenging times, those that have put more focus on digital technology will be able to find more business continuity now and recover faster when better times return.

According to Shari Lava, research director, Small and Medium-Sized Business, IDC, "Unlike previous economic downturns, technology is playing a key supporting role for many businesses in these challenging times caused by COVID-19. Vendors that assist SMBs with digitizing the brass tacks of the customer journey now will be remembered by the SMB in the recovery period."


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