TECH SUPPLIER Apr 2020 - Market Presentation - Doc # US46243620

IDC Market Glance: Consumer Digital Life Protection, 2Q20

By: Michael SubyResearch Vice President, Security & Trust

On-line Presentation


This IDC Market Glance examines the consumer digital life protection market. Differences between physical and digital societies have contributed to the creation of the consumer digital life protection market. In a physical society, governmental and community-sponsored entities and the rule of law help protect citizens from risks to health, personal property, and human rights. In a digital society, similar "for the good of society" protections do not exist or are immature in terms of laws, enforcements, and penalties. Yet, for nearly 60% of the world's population (source: Internet Usage Statistics), they are digital citizens and are subject to the digital-equivalent risks in a physical society. Digital citizens have three options: accept the risks and potential consequences, retreat from the digital society to avoid risk (an increasingly impractical and improbable option), or purchase products designed to protect their digital lives by mitigating the risks and consequences.

Consumer digital life protection products are categorized into seven market segments based on the object being protected: endpoint security, connected home security, parental controls, password management, file backup, identity protection, and consumer VPN.


Subscriptions Covered

Endpoint Security

Companies Covered

Ahnlab, Inc., Malwarebytes Corp, AVG Technologies N.V., Webroot Inc., Cloudflare, Inc., Acronis International GmbH, Genie9 LTD., Proton Technologies AG, PC Matic, Inc., Google Inc., Apple Inc., INTERSECTIONS INC., StrongVPN, Norton Plc, VIPRE SECURITY LIMITED, Mullvad VPN AB, Fair Isaac Corporation, Peakstar technologies Inc., Reportech, LLC, IDrive Inc., Cylance, Inc., Roqos, Inc., Microsoft Corporation, BullGuard, Ltd., ZenGuard GmbH, Experian plc, Sontiq, Inc., Firewalla LLC., PMG Pte. Ltd., SIBER SYSTEMS INC, Privat Kommunikation Sverige AB, AgileBits, Inc., Tencent Holdings Limited, ZONE LABS, L.L.C., Backblaze, Inc., BitDefender, LLC, BARK TECHNOLOGIES, INC., Trend Micro Incorporated, Panda Security, S.L., IPVanish, PasswordBoss LLC, Lamantine Software a. s., Qihoo 360 Technology Co., Ltd., ESET spol. s r.o., AVAST Software s.r.o., SugarSync, Inc., Awareness Technologies, Inc., Equifax, Inc., F-Secure Oyj, Sophos Plc, IOT DEFENSE INC., Avira GmbH, Qustodio Technologies SLU., Windscribe Limited., East Security Co., Ltd., Symantec Corporation, Inc., Surfshark Ltd., Carbonite, Inc., PRIVATE INTERNET ACCESS, INC., Kaspersky Lab, Inc., SpiderOak, Inc., Zoho Corporation Pvt. Ltd., CUJO LLC, Bitwarden, Irdeto B.V., Keeper Security, Inc., McAfee LLC, LogmeOnce, SAFER SOCIAL LTD, LogMeIn, Inc., Xopero Software S.A., TunnelBear Inc., FamilyTime, Pango Inc., Express VPN International Ltd., TRILEGIANT CORPORATION, Mozilla Corp, IDENTITYFORCE, INC., Net Nanny Software International, Inc., Dashlane Inc., CYBERGHOST S.A., Shanghai YiCun Network Tech Co., Ltd., Overplay S.r.l., Baidu, Inc., Quick Heal Technologies Limited, FINJAN HOLDINGS, INC., Tefincom S.A.

Regions Covered


Topics Covered

Advanced authentication, Data protection and recovery software, Endpoint security, Firewall and VPN security appliance products, Home automation, Virtual private network products

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