TECH SUPPLIER Apr 2020 - IDC Survey Spotlight - Doc # US46254520

Sales Tech Shows Early Resilience to COVID-19 Spending Cuts

By: Gerry MurrayResearch Director, Marketing and Sales Technology

Abstract

This IDC Survey Spotlight illustrates a view of how spending on sales technology by large U.S. enterprises is being affected by the COVID-19 economic slowdown.

This IDC Survey Spotlight represents data from IDC's COVID-19 Sales Tech QuickPoll April 2020, which was fielded from April 15 to 24, 2020. The focus of this survey is to understand the degree to which spending is expected to change across a dozen categories of sales technology.


Coverage

Subscriptions Covered

Marketing and Sales Solutions


Regions Covered

United States


Topics Covered

COVID-19, Sales enablement, Sales operations


Content
  • 2 slides


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.



Related Links

Do you have questions about this document
or available subscriptions?

Contact Us