TECH SUPPLIER May 2020 - Market Note - Doc # US46254820

Adobe Expands AI in Experience Cloud at Adobe Summit 2020

By: David WallaceResearch Director, Customer Intelligence and Analytics


This IDC Market Note provides highlights of the Adobe Digital Experience Summit 2020 conference, including highlights of the key announcements with an emphasis on new innovations in AI and real-time data in Adobe Experience Cloud.

"Adobe continues to enrich and expand the scope and value of Adobe Experience Cloud through its investments in AI technologies and real-time data at scale from the core of the Adobe Experience Platform to new API-driven services to applications that leverage the platform," said David Wallace, research director, Customer Intelligence and Analytics. "Announcements of new AI-based services designed for use by marketers in Experience Cloud highlight the value of Adobe Sensei to current and prospective customers."



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