TECH SUPPLIER May 2020 - Market Share - Doc # US46269820

Worldwide Augmented Reality Hardware Market Shares, 2019: Epson Takes Top Spot as Industry Awaited Microsoft HoloLens 2

By: Tom MainelliGroup Vice President, Device & Consumer Research

Abstract

This IDC study examines the market share of the major vendors in the worldwide augmented reality hardware market in 2019.

"From a total unit volume perspective, the AR headset market contracted in 2019, but that was driven by a decline in the low-cost screenless category, and as such it's not representative of the broader market," said Tom Mainelli, group vice president of Devices and Consumer Research at IDC. "While the screenless category, which has focused primarily on consumers, saw a dramatic decrease in volume, both the standalone and tethered segments grew from the year before. Overall, while the AR headset market remains small, we continue to see strong commercial interest in the technology. We expect this market to grow as more companies leverage AR to address the challenges associated with the COVID-19 pandemic as well as long-standing issues around workers aging out of the workforce."


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