TECH SUPPLIER May 2020 - IDC Survey Spotlight - Doc # US46269920

Marketing Tech Shows Early Susceptibility to COVID-19 Spending Cuts

By: Gerry MurrayResearch Director, Marketing and Sales Technology


This IDC Survey Spotlight illustrates a view of how spending on marketing technology by large U.S. enterprises is being affected by the COVID-19 economic slowdown.

This IDC Survey Spotlight represents data from IDC's COVID-19 Marketing Tech QuickPoll, April 2020, which was fielded from April 15 to 24, 2020. The focus of this survey is to understand the degree to which spending is expected to change across a dozen categories of marketing technology.


Subscriptions Covered

Executive Information , Marketing and Sales Solutions

Regions Covered

United States

Topics Covered

COVID-19, Marketing operations, Sales operations

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