TECH SUPPLIER May 2020 - IDC Survey Spotlight - Doc # US46288020

How Diverse and Dynamic Is the SMB Endpoint Security Market Segment?

By: Michael SubyResearch Vice President, Security & Trust


This IDC Survey Spotlight presents results from IDC's 2020 North America SMB Security Survey. The survey shows that the SMB endpoint security market is vendor diverse and vendor churn is active. Demonstrating diversity, only two vendors out of 30 vendors were identified by 10% or more of SMBs as their primary endpoint security vendors. On vendor churn, 30% of the SMBs indicated that they switched vendors within the past 18 months. Naturally, some vendors experienced a higher percentage of SMBs that switched to them than switched away. The COVID-19 crisis adds uncertainty on whether vendor churn will continue, decline, or accelerate from the rate revealed in this survey.


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