TECH SUPPLIER May 2020 - IDC Survey Spotlight - Doc # US46295120

Marketing Tech CSAT Killers

By: Gerry MurrayResearch Director, Marketing and Sales Technology


This IDC Survey Spotlight focuses on understanding how vendor practices affect customer satisfaction. Our sample of U.S. large enterprises of 1,000+ employees is generally not very happy with marketing technology vendors. Only 16.5% of respondents have no complaints. More than a third cited renewal increases, product performance, customer support, and lack of skills development as key CSAT killers.


Subscriptions Covered

Marketing and Sales Solutions

Regions Covered

United States

Topics Covered

Marketing operations

  • 2 slides

Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

Do you have questions about this document
or available subscriptions?

Contact Us