TECH SUPPLIER May 2020 - IDC Survey - Doc # US46297520

Management Secrets from the IDC Tech Marketing Benchmark Survey

By: Warren LaneResearch Analyst, Kathleen Schaub

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Abstract

This IDC Survey offers insight from IDC's CMO Advisory Tech Marketing Benchmark Survey from the past 10 years. It discusses how marketing has changed during the decade. The document highlights marketing's role expansion, digital becoming more dominant, content marketing's rise, the impact of social and influence, and the evolution of the marketing organization. Digital transformation (DX) continues to reshape marketing organizations and investment decisions, and with the use of the data presented, marketing leaders will get valuable insight about where marketing is going and how to evolve the organization from the choices that peers and leaders make.


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