TECH SUPPLIER May 2020 - Market Perspective - Doc # US46303720

U.S. OTT Video Service Provider Momentum Barometer, 2Q20

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

Abstract

This IDC Market Perspective provides an assessment of the current market momentum seen across the leading U.S. over-the-top (OTT) streaming video service providers. Services include on-demand OTT offerings and virtual pay TV services known as virtual multichannel video programming distributors (vMVPDs). Momentum is categorized as strong, neutral, or weak. Key developments for each provider and the market as a whole are discussed.

"Midway through the second quarter of 2020, momentum across the U.S. OTT video market is strong. Consumers continue to flock to OTT video content amid ongoing stay-at-home orders and limited entertainment options underscored by the lack of live sports. The outlook for the market is strong as leading service providers capture mindshare and new services are poised for commercial launch." — Greg Ireland, research director, TV and OTT Video at IDC


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