This IDC Tech Buyer Presentation illustrates how external data — also referred to as "data as a service" — is useful at the five stages of the journey from crisis to recovery.
Companies can only go so far with their own internal data and can benefit from using external sources to guide them. This presentation begins with examples of external data, showing how behavior has changed. Throughout, IDC shares information about how enterprises can use external data to be more successful on both a transitory and a transformational basis. It also offers guidance to data-as-a-service suppliers in the context of the COVID-19 pandemic.