TECH SUPPLIER Dec 2020 - Market Forecast - Doc # US46349420
Worldwide Mobile In-App and In-Game Advertising Forecast, 2020–2024
This IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers/publishers from that spending, broken down by region and by ad format. Mobile advertising revenue is also broken out by major type, format, and mobile operating system at a global level. Direct mobile game spending and the share of in-game ad revenue that is paid out to mobile game developers/publishers is additionally broken out by four geographic regions: North America, Western Europe, Asia/Pacific, and a combined the rest of the world (ROW) region.
This forecast also sizes and forecasts spending on SSPs and DSPs supporting mobile display and video advertising: mobile display and video browser-based in-app advertising and mobile display and video in-app and in-game advertising.
"Mobile in-game and in-app advertising remains an important additional revenue stream on top of paid app sales and in-app spending, one that continues to grow at multiple times the speed of the overall economy, and it's showing few signs of slowing down despite the COVID-19 pandemic," said Karsten Weide, IDC's program VP of Media and Entertainment.
List of Tables
List of Figures
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.