This IDC study characterizes the mobile game and handheld console game marketplace through 2025. The forecast assesses market dynamics in four regions: North America, Western Europe, Asia/Pacific (AP), and the rest of the world (ROW). Smartphone and tablet installed bases (IBs), OSs and storefront dynamics, gamer ARPU, download totals, and a breakout of direct game spending and in-game ad revenue are included and examined in significant detail. Market drivers, inhibitors, and trends are additionally assessed, as are leading mobile game publishers by revenue and downloads.
"The COVID-19 pandemic led to a more than 25% spike in mobile game–related spending in 2020 compared with 2019. Market dynamics remain in flux due to the pandemic and a range of other factors, but the bottom line is that we currently anticipate that mobile game–related revenue, including in the in-game ad revenue stream going to mobile game developers and publishers, will top $150 billion by 2025." — Lewis Ward, research director, IDC's Gaming and VR/AR services
List of Tables
List of Figures
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.