TECH SUPPLIER Jul 2020 - IDC Survey Spotlight - Doc # US46367120

IDC Survey Spotlight: Marketing Tech Challenges

By: Gerry MurrayResearch Director, Marketing and Sales Technology


This IDC Survey Spotlight presents findings on top marketing technology challenges based on responses from 100 U.S. large enterprises with 1,000+ employees. 35%+ of respondents cited integration, identity, and compliance as the three top challenges, and IDC provides recommendations for each.


  • 2 slides

Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

Do you have questions about this document
or available subscriptions?

Contact Us