TECH SUPPLIER May 2020 - IDC Survey - Doc # US46389620

2020 U.S. Consumer Smartphone Survey Results

By: David MyhrerResearch Vice President, Anthony ScarsellaResearch Director, Mobile Phones, William Stofega

On-line Presentation


This IDC Survey document presents key findings from IDC's 2020 U.S. Consumer Smartphone Survey. The survey provides an updated review of the key trends in the U.S. consumer mobile phone market. These trends include refresh cycles, brand preferences, purchasing criteria, and attitudes toward new technologies. The goal of this and prior surveys is to track year-over-year changes in established trends as well as to identify market forces that could impact the growth and adoption of mobile technology in the United States.

"Although there are some results that echo past survey trends, we believe that the COVID-19 pandemic and the ongoing trade dispute between the United States and China will move the consumer mobile market in 2020 in a new direction. This survey was fielded during March 14–26, 2020, and provides a snapshot of the impact of COVID-19 on the U.S. consumer mobile phone market," said William Stofega, program director, IDC's Mobile Phone research program.


  • 36 slides

Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

Do you have questions about this document
or available subscriptions?

Contact Us