TECH SUPPLIER Jun 2020 - IDC Survey Spotlight - Doc # US46421620
Wave 4 — Post-COVID-19 and Robotics: Maturing Demand and Spending Anticipations in APAC and North America Suggest Regional Differences in Robotic-Fueled Competitive Strategies
This IDC Survey Spotlight is based on IDC's COVID-19 Impact on IT Spending Survey, which surveyed over 900 organizations worldwide across industries during May 7-14, 2020. This fourth wave of IDC Survey Spotlight compares side by side the anticipated spending and demand changes for robotics amid the outbreak of the COVID-19 crisis. This is the fifth document of a series capturing the sentiments of technology buyers over time and as the COVID-19 and further economic downturn evolve.
The previously confirmed trend indicating distinctively stronger near-term investment in robotics across the APAC region keeps maturing, while the North American region continues the downward anticipation for spending versus post-crisis plan. Put in perspective and leveraging additional buyer sentiment data captured within the same survey, the emergence of some form of regional strategies emerges. EMEA still stands almost as a bystander with high ratio of undecisive decision makers, or passive decision makers not considering an evolution of the use of robotics across domains, which we interpret as dangerous behavior in comparison with other regions, if not a critical risk factor in future competitive positioning.
In the meantime, the acceleration in demand that we observe will not automatically translate into adoption at scale. User organizations are setting expectations clearly: robotics blends with the digital stack entirely as a class of technology, it supports and fuels automated decision-making process activities, and it aligns with the future of operations cultural pivot that shifts the organization mentality from operation-driven to market-centric.