TECH SUPPLIER Sep 2020 - Market Analysis Perspective - Doc # US46422920

Market Analysis Perspective: Worldwide Augmented Reality and Virtual Reality, 2020

By: Tom MainelliGroup Vice President, Device & Consumer Research

On-line Presentation

Abstract

This IDC Market Analysis Perspective (MAP) provides a view of the worldwide augmented reality (AR) and virtual reality (VR) markets, inclusive of headsets, software, and services. "Both AR and VR have seen interest and use cases expansion in the first half of 2020, but that has not always driven headset shipment volume growth," said Tom Mainelli, group vice president of IDC's Consumer and Device Research. "In the case of AR, many companies have chosen to focus on mobile device-based use cases in the near term, postponing headset shipments until later. On the VR side, headset supply has often trailed demand, setting up the industry for a strong 2021 if it can deliver."


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