TECH SUPPLIER Jun 2020 - Market Forecast - Doc # US46434520

Worldwide Sales Force Productivity and Management Software Forecast, 2020–2024: Flattening the Growth Curve by $9.1 Billion

By: Gerry MurrayResearch Director, Marketing and Sales Technology


This IDC study provides historical data (2015–2019) and a forecast data (2020–2024) for the worldwide sales force productivity and management software market.

"The sales force productivity and management software market will continue to grow, albeit dramatically slower than formerly thought due to the global economic slowdown resulting from the COVID-19 pandemic," said Gerry Murray, research director, Marketing and Sales Technology at IDC. "In the face of the perfect economic storm, the sales function must adapt to two huge changes that require new or upgraded technology and skills. First, the immediate cessation of in-person meetings has made every rep a virtual rep. Second, every deal is under intense financial scrutiny, which means value-based selling is essential to success in 2020. These two trends will require viable companies to invest in modernizing their sales tech stack and sales rep skill sets."



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