TECH SUPPLIER Jun 2020 - Market Presentation - Doc # US46468220

IDC Service Provider Pulse: 4Q19 Quarterly Summary

By: Rory DuncanResearch Vice President , Cloud Service Providers, Michelle BaileyGVP/GM and Research Fellow Datacenter and Cloud, Sean RileyResearch Director, Cloud Panel Management

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Abstract

The IDC Service Provider Pulse delivers quarterly insights into the requirements of cloud service providers — focusing on evolving business models, emerging product and service offerings, and providers' own investments in technology. The insights generated help technology vendors target their markets more effectively (sell to/sell with/sell through), provide guidance for developing new solutions based on ongoing intelligence (investments, behaviors), and improve their sales strategies and messaging as business and product trends evolve.

The 4Q19 quarterly summary provides an executive summary and overview of the fourth of four surveys conducted during 2019. Exploring the topic of sales and marketing investments, 850 IT leaders and line-of-business executives at tier 2 and tier 3 cloud service providers across North America, EMEA, and APAC detail their business strategies and service investment plans and how they plan to develop their businesses.


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