TECH BUYER Jun 2020 - IDC Perspective - Doc # US46531520
The Future of Customers and Consumers: Creating Loyalty Through Empathy at Scale (eBook)
Abstract
This IDC eBook provides an exclusive look at IDC's new future of customers and consumers (FoCC) research. It emphasizes loyalty as a key in a competitive market and shows why establishing empathy at scale through technology will create lasting, mutually beneficial partnerships between customers and businesses. Every customer experience matters and a personalized, differentiated journey is what keeps a customer loyal. Future brands will increasingly be competing for customers based on the experience they receive.
Coverage
Subscriptions Covered
Advertising Software , CMO Advisory Service , Consumer Technology Strategy Service: Gold , Consumer Technology Strategy Service: Platinum , Customer Care and CRM , Customer Experience Management Strategies , Customer Intelligence and Analytics , Digital Commerce , Digital Experience Management Software , Digital Strategy Consulting and Agency Services , European Customer Experience Management Strategies , Gaming and eSports , IDC Energy Insights: Worldwide Utilities Customer Experience Strategies , IDC Financial Insights: Worldwide Consumer Banking Engagement Strategies , IDC Health Insights: Worldwide Connected Health IT Strategies , IDC Retail Insights: Worldwide Retail Customer Experience and Commerce Strategies , IDC Retail Insights: Worldwide Retail Innovation Strategies , Marketing Technology Software , Smart Home and Office Devices
Regions Covered
Topics Covered
Customer relationship management applications, Technology buyer
Vertical Markets
Connected banking, Energy as a service, Experiential retail, Value-based health
Content
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When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.