This IDC eBook provides an exclusive look at IDC's new future of trust (FoT) research. It guides businesses into establishing trustworthiness in a "post-truth era" and outlines steps to take for mutually beneficial relationships established on the condition of trust. We define trust as an upleveling of the security conversation to include attributes such as risk, compliance, privacy, and even business ethics. These elements transform the conversation from what "must" a company do to prevent negative outcomes to what "should" a company do to create positive outcomes.
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