TECH BUYER Jun 2020 - Tech Buyer Presentation - Doc # US46540320
Retail Transformation Accelerates as Retailers Get on the Fast Path to the New Normal
This IDC Tech Buyer Presentation examines how retailers have reset digital transformation priorities as programs accelerated as COVID-19 response created an urgent call to action for retail adaptability, scalability, and resilience. This IDC Tech Buyer Presentation highlights the initiatives that retailers will invest in as they progress toward the new normal and new use case priorities, as described in IDC's Worldwide Digital Transformation Use Case Taxonomy, 2020: Experiential Retail (IDC #US44303120, forthcoming).
Leslie Hand, vice president, IDC Retail Insights, stated, "The new normal for retailers requires becoming more digital, responsive, and resilient by investing in the right technologies, business processes, and people. Companies tell me that digital initiatives quickly accelerated as they pivoted to meet immediate consumer needs, and some retailers report accelerating by as much as two years."