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Abstract

This IDC Survey provides product and service innovation findings from a survey. In May 2021, we surveyed 800 business, IT, engineering, and service executives across industry in the North America, EMEA, and APAC regions to learn about their current and planned strategies, sentiments, and IT investments for product and service innovation and life-cycle management. We asked about current challenges, key initiatives, and use of digital technologies such as cloud, AI/ML, analytics, mobile, and additive manufacturing. We also inquired about evolving digital strategies, such as digital twins for products, assets, and processes and the use of industry ecosystems as innovation catalysts and enhancers.

This document provides the key takeaways and findings from this survey and includes data and charts that support these conclusions. We also have views of SMB versus large company, and by industry value chain within the data set: Asset oriented — chemical, oil and gas, pulp and paper; brand oriented — retail, apparel, footwear; engineering oriented — auto, aero, machinery; and technology oriented — high tech, consumer electronics, semiconductor. Although we do not include in this document, the company size and industry data will be published in future pieces and is available to support custom research and consulting.


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