TECH SUPPLIER Jul 2020 - Market Share - Doc # US46713420

Worldwide Customer Relationship Management Applications Software Market Shares, 2019: Salesforce, Microsoft, and Adobe Post Solid Gains

By: Alan WebberProgram Vice President, Customer Experience

Abstract

This IDC study provides an analysis of vendor performance in the customer relationship management applications software market for 2019 valued at $60.29 billion.

"Customer relationship management applications software as a whole is expected to suffer less economic damage than other software technology areas and the general economy," said Alan Webber, vice president of Customer Experience Management Strategies service. "Customer relationship management applications from advertising through marketing applications, sales, commerce, contact center, and more are critical for retaining, engaging, and providing value to customers."


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