target audience: TECH BUYER  Publication date: Sep 2021 - Document type: IDC MarketScape - Doc  Document number: # US46742021

IDC MarketScape: Worldwide B2B Price Optimization and Management Applications 2021 Vendor Assessment


  • Mark Thomason Loading
  • Jon Duke


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This IDC study uses the IDC MarketScape model to provide an assessment of vendors participating in the B2B price optimization and management applications market.

"If your company makes, distributes, or sells a significant number of offerings, you should strongly consider a price optimization and management solution," says Mark Thomason, research director, Digital Business Models and Monetization program at IDC. "Today's solutions can significantly automate your company's revenue strategy from price setting to execution and enable salespeople and ecommerce to efficiently sell at the optimal price."


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