TECH BUYER Sep 2021 - IDC MarketScape - Doc # US46743820

IDC MarketScape: Worldwide Collaboration and Community Applications 2021 Vendor Assessment

By: Wayne KurtzmanResearch Director, Social and Collaboration

Abstract

This IDC study represents a vendor assessment of the collaborative and community applications market through the IDC MarketScape model. Team collaborative applications and enterprise community applications became critical to connect workers, vendors, partners, and customers. Each vendor has differentiated itself with both core abilities and integration abilities that they believe will be most in demand in the future. While some companies saw customer service challenges in their growth, all are seeking better ways to improve adoption to make collaboration and communities a core part of the enterprise IT stack going forward. If user adoption of these platforms is any gauge for the future, collaborative and community platforms will be very successful. Enterprises must embrace them as a new way to communicate, form community, improve customer and worker experience and, most importantly, redesign legacy processes.

"The future of business is the connection and communities with the workforce, partners, and customers," according to Wayne Kurtzman, research director for Social, Communities, and Collaboration Applications at IDC. "Deep integrations with the rest of the technology stack improve insights, minimize context switching, and drive significantly more productivity with better worker experience. Companies that fail to provide well-designed collaboration and community platforms will force their workforce, partners, and customers to create their own solutions."


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