TECH SUPPLIER Aug 2020 - IDC Survey Spotlight - Doc # US46763420

Wave 9: The Latest U.S. Printing Spending Data Mirrors Responses from Early April When the Pandemic's Impact Was at Its Peak

By: Keith KmetzProgram Vice President, Imaging, Printing & Document Solutions


This IDC Survey Spotlight examines the Wave 9 data collected from July 20 through July 31, 2020, and compares it with the past eight data sets, starting in March. This data shows very similar results from the Wave 2 data collected from April 6 to 15.

In this ninth data set, the U.S. printer spending reverts to a more negative tone. The U.S. data also continues an ongoing trend with a notable and greater level of negativity in the responses than the overall worldwide data set. This data set offers a third consecutive data set showing an increase in negative responses. In additional, the neutral and positive responses have established a clear ping-pong effect over the most recent data collections. The two responses are inversely related; that is, when the neutral response goes up, the positive response goes down and vice versa. Since June 4, the neutral responses have demonstrated this up-and-down trend, while the positive responses have exhibited the same pattern since May 21.

We continue to examine the massive impact that the COVID-19 has had on the global economy and IT spending. Its presence has literally shutdown worldwide operations in business, in education, and across all facets of society.

In this latest data set, IDC combines the responses from Waves 1-9 to provide a timeline over the past several months regarding the perceptions and expectations for U.S. printer spending trends.


Subscriptions Covered

Hardcopy Core Market Analysis , Hardcopy Industry Transformation , Next-Gen Document Services , Print Consumables , Print in the "Paperless" Society

Regions Covered

United States

Topics Covered

COVID-19, Global IT and economic markets, Printers

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