target audience: TECH SUPPLIER Publication date: Aug 2022 - Document type: Market Presentation - Doc Document number: # US46842221
Defining the Digital Business
This IDC Market Presentation defines the digital business, explains the context of the digital business era, and describes the common characteristics, monetization models, and success measures of a digital business. As we enter the digital business era and tech buyers shift their focus from digital transformation (DX) to running a digital business, it is important to provide a foundational definition. IDC sees this definition document as an important vehicle to help shift the conversation in business from short-term and narrowly focused digital transformations to a longer-term enterprisewide strategy. It also provides context for measuring the progress of digital-first business models, use cases, and associated technology spending.