target audience: TECH SUPPLIER  Publication date: Aug 2022 - Document type: Market Presentation - Doc  Document number: # US46842221

Defining the Digital Business


  • Tony Olvet Loading
  • Giulia Carosella Loading
  • Linus Lai Loading
  • David Clemente Loading
  • Philip Carter Loading
  • Andrea Siviero Loading
  • Nancy Gohring Loading
  • Katie Evans Loading
  • Teodora Siman Loading
  • Simone De Bruin Loading
  • Rick Villars Loading
  • Alejandro Florean Loading


  • 8 slides

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This IDC Market Presentation defines the digital business, explains the context of the digital business era, and describes the common characteristics, monetization models, and success measures of a digital business. As we enter the digital business era and tech buyers shift their focus from digital transformation (DX) to running a digital business, it is important to provide a foundational definition. IDC sees this definition document as an important vehicle to help shift the conversation in business from short-term and narrowly focused digital transformations to a longer-term enterprisewide strategy. It also provides context for measuring the progress of digital-first business models, use cases, and associated technology spending.


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