TECH SUPPLIER Aug 2022 - Market Presentation - Doc # US46842221

Defining the Digital Business

By:

Tony Olvet
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,
Giulia Carosella
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,
Linus Lai
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,
David Clemente
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,
Philip Carter
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,
Andrea Siviero
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,
Nancy Gohring
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,
Katie Evans
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,
Teodora Siman
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,
Simone De Bruin
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,
Rick Villars
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,
Alejandro Florean
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On-line Presentation

Abstract

This IDC Market Presentation defines the digital business, explains the context of the digital business era, and describes the common characteristics, monetization models, and success measures of a digital business. As we enter the digital business era and tech buyers shift their focus from digital transformation (DX) to running a digital business, it is important to provide a foundational definition. IDC sees this definition document as an important vehicle to help shift the conversation in business from short-term and narrowly focused digital transformations to a longer-term enterprisewide strategy. It also provides context for measuring the progress of digital-first business models, use cases, and associated technology spending.


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  • 8 slides


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