Abstract

This IDC study explores how disruption caused by the pandemic has had profound impacts on the retail industry and the ways that retailers have continued and will continue to respond with major shifts in investment priorities and technology planning.

"The technology investments required to navigate the future of retail have not fundamentally changed, but the priorities have shifted in the wake of current disruption in the industry," states Jon Duke, vice president of research, IDC Retail Insights. The pandemic has catalyzed changes in technology planning, accelerating critical investments. Those retailers with the capacity to invest will have a leadership advantage for years to come.


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