TECH BUYER Oct 2020 - Tech Buyer Presentation - Doc # US46946720
A Holiday Like no Other … and a Shopping Experience Permanently More Digital and Contactless
This IDC Tech Buyer Presentation provides insights on how shopping patterns shifted and how consumers prefer to engage going forward with a spotlight on how the 2020 holiday season will be impacted. We saw retailers employ a variety of adaptations in order to stay in business this year — from grocery stores adapting safety protocols to protect their essential workers and customers to restaurants employing third-party delivery services to keep the doors open. The new normal is more reliant on digital and contactless interactions, and the holiday season 2020 will be different for retailers. This Tech Buyer Presentation is based on two consumer surveys conducted in September 2020: IDC's Retail Consumer Insights Survey, September 2020; n = 1,004; and IDC's Consumer Experiences Survey, September 2020; n = 2,000.