TECH SUPPLIER Oct 2020 - IDC Survey Spotlight - Doc # US46955220
Digital Package Print: Faster Cycle Time Drives Decisions and Can Improve the Supply Chain
This IDC Survey Spotlight examines reasons why packaging print buyers would advocate for the use of digital print technologies.
COVID-19 disrupted the supply chain of every brand and retailer. The ways in which digital print helps brands get to market faster — with the economics of shorter runs, on-demand production, and printing closer to point of fulfillment — can help brands and manufacturers mitigate the supply chain risk that comes with packaging.
All industries (food, beverage, healthcare/pharma, automotive, beauty/personal care, chemicals/agriculture/gardening, wine/spirits/beer, retail/store brands, and media/gaming/electronics) selected "faster cycle times" as their number 1 advantage for using digital print.