Abstract

This IDC Survey Spotlight examines reasons why packaging print buyers would advocate for the use of digital print technologies.

COVID-19 disrupted the supply chain of every brand and retailer. The ways in which digital print helps brands get to market faster — with the economics of shorter runs, on-demand production, and printing closer to point of fulfillment — can help brands and manufacturers mitigate the supply chain risk that comes with packaging.

All industries (food, beverage, healthcare/pharma, automotive, beauty/personal care, chemicals/agriculture/gardening, wine/spirits/beer, retail/store brands, and media/gaming/electronics) selected "faster cycle times" as their number 1 advantage for using digital print.

Coverage