This IDC Perspective discusses business-related issues and the growing demands on ecosystem partners to participate in other corporations' sustainability efforts. The document stresses that while a sustainability program provides several business benefits, a company must undertake any efforts in a logical and cost-effective manner. In addition, the document provides initial recommendations to support long-term success.
"Sustainability will continue to be a business-related issue requiring executive management focus. While there are several benefits in actively participating in ecosystem partner efforts, companies must identify a clear business strategy and role that provides a win-win value-added proposition," says Chris Webber, director, Strategic Alliances Research at IDC.