Abstract

This IDC study discusses the key strategic priority, programs, and use cases that executives of leading engineering and R&D teams across industries as diverse as automotive, consumer goods, chemical, high tech, life sciences, and retail should organize their teams around, internally based and ecosystem partners.

"Increasingly, as manufacturers across industry move to a digital, extended way of developing products, the 'engineering and R&D' team encompasses other resources and processes beyond the traditional engineering and R&D workgroup including sales and marketing, product management, supply chain, manufacturing, and service. This digital, open, extended platform approach to engineering, R&D, and new product development will enable companies to get to market as quickly as possible while simultaneously managing and mitigating product, supply chain, and demand complexity," said Jeff Hojlo, research vice president, Future of Industry Ecosystems and Product Innovation Strategies at IDC.

Coverage