TECH BUYER Jun 2021 - IDC Perspective - Doc # US47138321

B2B Marketing's Paradigm Shift: A Framework for the Ultimate Marketing Machine

By: Laurie BuczekResearch Vice President, CMO Advisory Practice

Abstract

This IDC Perspective contributes ideas and recommendations from analysts, clients, and marketing experts to assist B2B marketing leaders to build resilient and agile organizations to thrive in a post-pandemic world. Forward-looking guidance on the future of B2B marketing is provided. Marketing leaders have an opportunity to evolve the mindsets, skill sets, leadership, organizational model, strategy, and execution based upon a provided framework.

"B2B marketing in today's constantly changing world requires a new framework to not only survive but thrive," says Laurie Buczek, vice president, CMO Advisory Practice, IDC. "Funnel marketing is merely a mirage. To drive business growth, the time has come for customer-obsessed B2B market leaders to step into a whole journey orchestrator role with a talented, agile organization made up of digital experts and data mavens."


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