TECH SUPPLIER Jan 2021 - IDC Survey Spotlight - Doc # US47224720

Wave 15: The Final Wave Data on COVID-19 Indicates Increasing Pessimism for U.S. 2021 Printer Spending Trends

By: Keith KmetzProgram Vice President, Imaging, Printing & Document Solutions


This IDC Survey Spotlight examines the wave 15 data collected from December 3 to 15, 2020. As noted in recent survey results, IDC is now asking about 2021 spending trends.

In this latest data set, we observe an increasingly negative U.S. response. While the worldwide data trends slightly more neutral (5-point share gain) and less negative (5-point share loss), the U.S. data is decidedly negative with an 8-point share loss for positive responses and a 4-point share gain in negative responses. At 48%, the U.S. negative total in this data set is notably higher than the worldwide response (34%). The worldwide data is more neutral (30% versus 25%) and positive (35% versus 27%) compared with the U.S. data. In addition, the U.S. data has shown a marked decline in positive responses since September (39% to 37% to 35% to now 27%). Not surprisingly, the negative U.S. response has jumped up dramatically in the past three months (37% in October to 48% in December) to reveal potentially a challenging road ahead for projected 2021 printer spending levels.


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