Abstract

This IDC Market Presentation looks at technology investment plans in hospitality, travel, and dining through the lens of overall strategic business goals and challenges. The results of IDC's Hospitality and Travel Survey show that organizations are prioritizing building resilient and adaptable businesses that will be able to deliver on guest expectations while increasing profitability. Technology spending is focusing on key investments that will achieve business goals. AI-enabled solutions and increasing investments in cloud and edge are helping enterprises improve visibility, flexibility, and efficiency to become truly digital first and data driven. Looking across core business processes — customer experience, supply chain, employee experience, marketing and analytics, property and enterprise systems, and digital commerce — it becomes evident that hospitality and travel are prioritizing solutions that will enable them to become more predictive, personalized, and profitable.

Coverage