TECH SUPPLIER Sep 2021 - Market Analysis Perspective - Doc # US47266821

Market Analysis Perspective: Worldwide Augmented Reality and Virtual Reality, 2021

By: Tom MainelliGroup Vice President, Device & Consumer Research

On-line Presentation

Abstract

This IDC Market Analysis Perspective provides a view of the worldwide augmented reality (AR) and virtual reality (VR) markets, inclusive of headsets, software, and services. "Both AR and VR categories are seeing notable growth in the wake of the global pandemic," said Tom Mainelli, group vice president of IDC's Consumer and Device Research. "VR has seen an uptick in demand from both consumer and commercial buyers, who continue to find new uses cases to drive headset growth. Consumer AR growth remains somewhat muted outside of smartphone camera filters and novelty apps, but the enterprise is driving real-world hardware, software, and services growth."


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