TECH SUPPLIER Jan 2021 - Market Note - Doc # US47299721
Salesforce to Acquire Slack: A Broad View of Possibilities and Implications
By: Wayne KurtzmanResearch Director, Social and Collaboration, Alan WebberProgram Vice President, Customer Experience, Gerry MurrayResearch Director, Marketing and Sales Technology, Mary WardleyProgram Vice President, Customer Care and CRM, Gerry BrownCX Research Director, European Software Group
This IDC Market Note discusses the announcement of the definitive agreement published on December 1, 2020, for Slack (NYSE: WORK) to be acquired by Salesforce (NYSE: CRM).
With a definitive agreement signed for Slack to be acquired by Salesforce, there is a great shift in the collaboration markets that will lead to possibilities that potentially will affect every aspect of a business, and Salesforce is counting on it. It is even called out in their join press release, to "… deliver the operating system for the new way to work." It is more than aspirational. As Salesforce plans to make Slack central to all its cloud ecosystem products, the impact on how people work and how they are able to work can be significant. This document analyzes the agreement through different enterprise and use case lenses.