TECH BUYER Jun 2021 - IDC TechBrief - Doc # US47327121

IDC TechBrief: Website Software for Public Brand and Consumer Digital Experiences

By: Marci MaddoxResearch Director, Digital Experience Strategies

Abstract

This IDC TechBrief describes the needs, use cases, risks, and success factors associated with website software tailored for public brand and consumer experiences.

"When a fraction of a second lag in load time can reduce a customer's interaction and overall satisfaction with a website or mobile app, organizations cannot afford to dismiss the technology that drives the user experience at every surface," said Marci Maddox, research director, IDC's Digital Experience Strategies program. "Modern website software will support personalized and contextual experiences on the front end while being flexible and streamlined on the operational back end. Digital transformation is ultimately driven by the desire to better serve the customer and the opportunity to gain efficiency, productivity, and innovation in managing the web presence."


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