TECH SUPPLIER Apr 2021 - IDC Survey Spotlight - Doc # US47344121

IDC Survey Spotlight: Who Is Most Likely to Source from Data Marketplaces?

By: Lynne SchneiderResearch Director, Data as a Service & Location and Geospatial Intelligence


This IDC Survey Spotlight provides analysis of the results of IDC's November 2020 survey of 300 buyers of data as a service about important issues that influence the purchase of external data.

"Data marketplaces are a really hot topic in both the vendor and the buyer communities. It's not just talk — IDC's survey data shows that 38% of data buyers are very likely to source some or all of their data from data marketplaces," according to Lynne Schneider, research director of IDC's Data as a Service area. "To be successful, data marketplaces need to focus on their most receptive audiences and build functionality that enables new audiences as well."


Subscriptions Covered

Data as a Service

Regions Covered

North America

Topics Covered

Cognitive/artificial intelligence

  • 2 slides

Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

Do you have questions about this document
or available subscriptions?

Contact Us