This IDC study presents the historical view of the worldwide BDA software market for 2015–2020 and the forecast of the market for 2021–2025. The study includes a breakdown of the market by segments of business intelligence and analytic software; analytics data platforms; enterprise performance management, planning, and analytic applications; and artificial intelligence software. Each of these segments are further categorized into subsegments, three geographic regions, and two deployment methods: public cloud and on-premises/other. The study also includes a discussion of key market drivers and inhibitors as well as guidance to vendors.

"Despite the pandemic, or because of it, the big data and analytics software market grew faster in 2020 than expected at the beginning of the COVID-19 pandemic. The demand for situational awareness, scenario planning, and decision support to move out of the crisis and build digital resilience is fueling better-than-expected growth in this market." — Dan Vesset, group VP, Analytics and Information Management



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