TECH BUYER Sep 2021 - IDC MarketScape - Doc # US47412921

IDC MarketScape: Worldwide Content Management Systems for Authenticated Digital Workspaces 2021 Vendor Assessment

By: Marci MaddoxResearch Director, Digital Experience Strategies

Abstract

This IDC study provides an assessment of the principal content management systems used for authenticated digital workspaces and presents the criteria most important for companies to consider when selecting a content management solution. This assessment discusses both quantitative and qualitative characteristics that explain success in the authoring and delivery of personalized content within an authenticated website or mobile environment. The evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and one another. The study highlights the factors expected to be the most influential for success in the market during both the short term and the long term.

"The recent unprecedented disruption on business shifted work online, placing an increased demand for scalable authenticated digital workspaces to serve the employees, partners, suppliers, and existing customers across multiple devices and channels," said Marci Maddox, research director, IDC's Digital Experience Strategies program. "Organizations cannot afford to dismiss the technology that is at the heart of the digital experience — modern content management systems streamline the content value chain and orchestrate the ebb and flow of information inside and outside the organization across many digital channels. The traditional content creation and delivery process can now be augmented with automation, intelligence, and flexibility to enhance the transactional work environment for the end user."


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