TECH SUPPLIER Feb 2021 - Market Note - Doc # US47454721

Purpose, CSR, and the Employee Experience: Accenture's Project Artemis

By: Laura BeckerResearch Manager, Employee Experience & Sustainability/ESG Services, Bjoern StengelSenior Research Analyst, Worldwide Business Consulting & Sustainability/ESG Services

Abstract

This IDC Market Note examines how purpose and corporate social responsibility (CSR) initiatives can improve the employee experience. While CSR typically represents a normatively driven, non-standardized approach to sustainability, programs that focus on "doing good" can have a positive effect on employees' performance, which can then contribute to an organization's commercial success. We exemplify this idea by showcasing Accenture's Project Artemis, an artificial intelligence (AI) project aimed at fighting human trafficking.


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