TECH BUYER Jul 2021 - IDC MarketScape - Doc # US47482521

IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment

By: Jordan JewellResearch Director, Digital Commerce and Enterprise Applications, Marci MaddoxResearch Director, Digital Experience Strategies

Abstract

This IDC study provides an assessment of the primary PIM application vendors for digital commerce use cases. The study also discusses what criteria are most important for companies to consider when selecting a system.

"Recent acceleration in the digital commerce market has raised the stakes for every B2C and B2B merchant to sell online effectively. Product information has a vital role in digital commerce well beyond the standard product detail page. Online merchants rely on PIM systems to inform customers about products, tell brand stories, sell across channels, facilitate collaboration with suppliers, merchandize products, deliver enhanced content, inform customer service reps, and much more," says Jordan Jewell, research director of IDC's Digital Commerce program. "Having the right PIM application enables organizations to achieve these goals and ultimately grow faster than their competition."


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