TECH SUPPLIER Sep 2021 - Market Perspective - Doc # US47504721

The Industry Cloud Race: Why Major Technology Vendors Are Rushing to Lead the Way

By: Nadia BallardResearch Manager, Industry Cloud and SaaS

Abstract

This IDC Market Perspective reviews the reasons why many major cloud service providers and enterprise software vendors rushed to launch numerous industry clouds in the past two years and the strategies they used to enter the market and differentiate their offerings. The document also provides brief summaries of the industry clouds initiatives of eight technology vendors: Amazon, Google, IBM, Infor, Microsoft, Oracle, SAP, and Salesforce. It discusses the benefits of industry clouds for the vendors and their partners and provides guidance on best practices and future developments.

"The influx of industry clouds built by the major cloud SPs and enterprise technology providers is a sign of the maturing horizontal cloud market and the growing customer demand for vertically tailored cloud services that fit quickly and seamlessly into organizations' current environments. As they respond to this demand for verticalization, the major tech vendors are disrupting the existing industry cloud models but also facing changes to their own sales and operation models. The race for industry clouds will be exciting to watch," said Nadia Ballard, research manager, Industry Clouds and SaaS at IDC.


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