TECH SUPPLIER Mar 2021 - Pivot Table - Doc # US47511321

U.S. Consumer Smartphone Refresh Rates Interactive Dashboard

By: David MyhrerResearch Vice President, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research

Abstract

This IDC Pivot Table (executive dashboard) provides U.S. consumer refresh rates (aka device life cycle or replacement rates) for smartphones and includes trends for the 2017–2020 period. 2020 data includes slicers by brand as well as user age, gender, and household (HH) demographics (income, region, HH size, suburban/urban/rural).

This data is from IDC's Consumer Technology Strategy Service Landscape Survey, which was fielded in December 2020, and reflects the impact of COVID-19.


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