TECH BUYER Jun 2022 - IDC MarketScape - Doc # US47542221

IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2022 Vendor Assessment


Douglas Hayward

This IDC study represents a vendor assessment of the 2022 Adobe Experience Cloud professional services market through the IDC MarketScape model. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate its ascendancy. This IDC MarketScape covers a variety of vendors participating in the worldwide Adobe Experience Cloud professional services market.

This evaluation is based on a comprehensive framework and set of parameters expected to be most conducive to success in providing cloud professional services in both the short term and the long term. A component of this evaluation is the inclusion of the perception that buyers of Adobe Experience Cloud professional services buyers have of both the key characteristics and the capabilities of the provider evaluated. Buyers were surveyed across all three of IDC's macroregions for the vendors participating, and IDC spoke to more than 45 reference clients of participating vendors.

"As the Adobe Experience Cloud suite expands in scope and deepens in functionality, its partner ecosystem becomes larger and more important," says Douglas Hayward, research director for Customer Experience (CX) Related Services at IDC. "The range of potential services partners in this space is large, but the good news is that when enterprises select external partners, they are focusing more on the quality of vendors' people and proposals than they are on price. Overall, the vendor ecosystem is providing high-quality professionals who drive business result for their clients."



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